Growth Automation Manager
Truv
This job is no longer accepting applications
See open jobs at Truv.See open jobs similar to "Growth Automation Manager" NYCA Partners.Sales & Business Development
Ontario, Canada · Atlanta, GA, USA · Remote
Posted on Aug 14, 2024
The Work We’re Doing:
Truv is a leading platform for income and employment data, driving use cases such as income and employment verification, direct deposit switching, paycheck-linked loans, and more. Our infrastructure connects financial institutions to over 160M working Americans.
Our distributed team spans across the Bay Area, Miami and Toronto. We foster a collaborative, remote-first culture where innovative thinkers and builders thrive. If you’re passionate about automation, technology, and scalable growth strategies, we want to hear from you!
The Community We’re Creating:
We’re an experienced team of thinkers, innovators, and entrepreneurs solving some big problems. And we’re looking for bold leaders to join us. Our remote-first distributed team hails from Bay Area, Miami, Toronto and London. We believe in creating a community where everyone belongs and thrives, regardless of location. So, if you’re excited about using cutting-edge technology and working alongside colleagues who’ve built groundbreaking products—hop on.
The Role
As Growth Automation Manager, you’ll lead our efforts to build and execute automated growth campaigns, with a focus on email marketing and workflow automation. You'll leverage tools such as HubSpot, Clay, rb2b, and Smartlead to streamline marketing processes, optimize campaigns, and accelerate customer acquisition.
Key Responsibilities:
- Buy & Manage Contacts: Use Clay to identify and purchase high-quality contact lists and automate workflows to integrate these contacts into targeted campaigns seamlessly.
- Build Marketing Automations: Design, implement, and maintain automated workflows across tools like HubSpot, Clay, and RB2B to drive user engagement, lead nurturing, and conversions.
- Optimize Email Marketing: Develop email sequences, including drip campaigns and reminders, tailored to each stage of the customer journey.
- Segmentation & Personalization: Create precise user segments based on behavior, demographics, and funnel stages to drive personalized engagement.
- A/B Testing & Experimentation: Conduct regular tests on subject lines, CTAs, content, and timing to optimize email performance.
- Analyze and Report Performance: Use data to evaluate the effectiveness of automation and campaigns, providing actionable insights to improve results.
- GTM Tool Management: Ensure seamless integration and optimal usage of platforms like HubSpot, Smartlead, and other GTM tools to maximize automation efficiency.
- Collaborate Across Teams: Work closely with product, marketing, and sales to align automation strategies with business goals and user acquisition objectives.
About You:
- 3+ years of experience in marketing automation, growth marketing, or a related role in B2B SaaS.
- Strong proficiency in HubSpot, with experience designing workflows and automating marketing tasks.
- Familiarity with Clay, RB2B, and email automation tools like Smartlead or similar platforms.
- Proven ability to execute and iterate on A/B tests and data-driven experiments.
- Strong analytical mindset with experience using SQL or spreadsheets to analyze campaign performance.
- Ability to translate complex marketing objectives into automated solutions across multiple tools and channels.
- Experience managing data integrity and ensuring high-quality CRM usage.
What Makes You Stand Out:
- Experience working in startup or fast-growth environments.
- Knowledge of Product-Led Growth (PLG) frameworks and how to apply them in SaaS.
- Expertise in email marketing and customer lifecycle management, with a focus on growth and retention.
- Excellent communication and project management skills, with the ability to drive alignment across teams.
Why Join Us:
- Innovative Technology: Be part of a forward-thinking team working on cutting-edge automation and marketing strategies.
- Professional Growth: Gain experience across multiple platforms and tools in a fast-paced environment with opportunities for career advancement.
- Remote-First Flexibility: Work from anywhere while being part of a highly collaborative and connected team.
- Mission-Driven Culture: Help build automation systems that unlock new financial opportunities for millions of people.
This job is no longer accepting applications
See open jobs at Truv.See open jobs similar to "Growth Automation Manager" NYCA Partners.