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Senior Product Marketing Manager

Truv

Truv

Marketing & Communications, Product
New York, NY, USA
Posted on Thursday, July 27, 2023
The Company you’ll Join:
At Truv, our mission is to make verifications easy for everyone. It’s crazy that it can take 5 to 7 days to verify someone’s employment or income. Alternatives are even worse, an API call should not cost $40.
Benefits:
We'll save billions of dollars for companies and billions of hours for people who're still filling out forms and uploading paystubs.
Imagine applying for a loan or verifying your job history with a click of a button. That's what Truv aims to achieve.
The Team You’ll Work With:
We're a small but mighty team of engineers, product managers, and business folks who built and launched products at Apple, Uber, Facebook, Carta, Venmo, Telegram, and Plaid. We're well funded by US-based top VC funds.
We like to nerd out about using the cutting-edge tech and building frictionless user experiences. We love crafting great products and see our users delighted by what we build.
We're a remote first company with no plans to start an office anytime soon. We don't really care where you are, but we care a lot about who you are. If you like solving customer pain points, helping your team members excel at what they do, being part of a community, and care about quality, you'll fit in.

What You’ll Do

  • Identify target personas, ICP, competitive analysis, drive external communication and help shape the voice of the product
  • Drive and inform market opportunity analysis, product positioning, narrative, creative across all mortgage products
  • Determine positioning, drive 1-pagers, decks and other marketing assets and drive alignment across all stakeholders
  • Work in lockstep with product team to identify critical user journeys, white papers, product blogs and launch new products successfully
  • Work with clients to identify pain-points, value, benefits, and drive Case Study
  • Build sales enablement modules in collaboration with Product team and work cross functionally to enable sales team on all mortgage products, personas, workflows and accelerate growth
  • Identify key opportunities to drive pipeline and opportunity across all mortgage products
  • Identify and develop key marketing operations and processes to improve overall organizational efficiency and effectiveness

About You

  • 5+ years of experience in a product marketing role
  • 2+ years of experience positioning and launching technical products
  • Experience positioning business-to-business (B2B2C) enterprise mortgage products and services
  • Experience creating product marketing content for enterprise software
  • Deep understanding or passion in the mortgage and lending spaces
  • Experience working closely with designer and web developer to launch new product pages and improve website
  • Proven ability to meet deadlines and drive results while juggling many priorities and under tight timeframe
  • Bachelors or equivalent degree

Benefits we offer:

  • Fully-remote team
  • Team events
  • Equity options
  • Flexible Time Off
  • Employees' medical, dental & vision benefits covered at 100%
  • 401(k)