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Senior Product Marketing Manager



Marketing & Communications, Product
Austin, TX, USA
Posted on Friday, April 19, 2024

Who we are:

We are a leader in financial crime prevention. Using unparalleled device intelligence and behavior biometrics, we apply machine learning to detect and stop fraud before it happens. The platform includes tools for identity verification, fraud prevention and investigation, AML monitoring, and case management. Over 250 companies use Sardine to prevent fake account creation, social engineering scams, account takeovers, bot attacks, payment fraud, and money laundering. We raised $75M, led by Andreessen Horowitz Growth, XYZ Capital, Google Ventures, Visa, Activant Capital, Experian, and ING Ventures.

Our culture:

  • We have hubs in the Bay Area, NYC, Austin, and Toronto. However, we have a remote-first work culture. #WorkFromAnywhere

  • We hire talented, self-motivated people and get out of their way

  • We value performance and not hours worked. We believe you shouldn't have to miss your family dinner, your kid's school play, or doctor's appointments for the sake of adhering to an arbitrary work schedule.

About the role:

We are looking for a Senior Product Marketing Manager to lead and execute our product marketing strategy, with a strong focus on sales enablement. The ideal candidate will have a proven track record of implementing successful sales enablement strategies at a B2B startup. An ideal candidate should be an exceptional storyteller, a strong thought partner for the sales and product teams, and an expert at bringing the voice of the customer into the room.

Key Responsibilities:

  • Create and maintain sales enablement resources for each stage of the funnel, such as website pages, one-pagers, battle cards, sales decks, case studies, and playbooks.

  • Collaborate with marketing and sales leadership to identify knowledge gaps and execute strategies to address them, including ongoing evaluation of the effectiveness of sales enablement materials and training.

  • Write compelling positioning and messaging that clearly articulate the value and unique advantages of our solutions while maintaining the right level of operator-level depth.

  • Work with our head of content to regularly publish external-facing product resources in the form of blogs, webinars, videos, release notes, and interactive demos.

  • Plan and execute product launches of new or existing products.


  • 7+ years of experience in product marketing, preferably in fraud or fintech industries

  • Strong background in sales enablement, specifically working with sales to understand what drives performance and build solutions that scale.

  • Excellent written and verbal communication skills; ability to create and deliver public-facing resources that can be used on the website and by sales in the field

  • Thoughtful strategic thinker with a bias for action and a creative mind. Willing to learn, try new approaches, and adapt based on impact.

  • Comfortable operating in a fast-moving environment with a high degree of ambiguity

Compensation: Base pay range of $110,000 - $150,000 + Series B equity with tremendous upside potential + Attractive benefits

Benefits we offer:

  • Generous compensation in cash and equity

  • 7-years for post-termination option exercise (vs. standard 90 days)

  • Early exercise for all options, including pre-vested

  • Work from anywhere: Remote-first Culture

  • Flexible paid time off

  • Health insurance, dental, and vision coverage for employees and dependents - US and Canada specific

  • 4% matching in 401k / RRSP - US and Canada specific

  • MacBook Pro delivered to your door

  • One-time stipend to set up a home office — desk, chair, screen, etc.

  • Monthly meal stipend

  • Monthly social meet-up stipend

  • Annual health and wellness stipend

  • Annual Learning stipend

  • Unlimited access to an expert financial advisory

Join a fast-growing company with world-class professionals from around the world. If you are seeking a meaningful career, you found the right place, and we would love to hear from you.