Product Marketing Manager (APAC)

About Revolut

People deserve more from their money. More visibility, more control, and more freedom. Since 2015, Revolut has been on a mission to deliver just that. Our powerhouse of products — including spending, saving, investing, exchanging, travelling, and more — help our 60+ million customers get more from their money every day.

As we continue our lightning-fast growth,‌ 2 things are essential to our success: our people and our culture. In recognition of our outstanding employee experience, we've been certified as a Great Place to Work™. So far, we have 10,000+ people working around the world, from our offices and remotely, to help us achieve our mission. And we're looking for more brilliant people. People who love building great products, redefining success, and turning the complexity of a chaotic world into the simplicity of a beautiful solution.

About the role

The Product Marketing team propels Revolut into new territories by accelerating market penetration and driving localised adoption. Working with Product, Design, Data Science, Engineering, Growth, and just about any other team you can think of, our world-class Product Marketers help adapt and launch jaw-dropping products, then show off how beneficial they are to millions of people.

We’re looking for an ambitious Product Marketer to spearhead our strategic market expansion, establish Revolut as the go-to financial app in new territories, and communicate the positive impact of Revolut to build customer trust and accelerate local success.

Up to shape the future of finance? Let's get in touch.

What you'll be doing

• Immersing yourself in understanding specific local market needs, customer behaviours, and how our products are functioning across diverse, rapidly expanding markets
• Leveraging feedback loops, market intelligence, and competitive analysis for extracting data-driven, actionable insights that inform local product marketing strategy and adapt global plans
• Leading the development and execution of effective launch strategies for features in new markets, ensuring local relevance and compliance
• Crafting market-specific value propositions, formulating clear messaging and positioning, and briefing creatives
• Working with Data and Ops teams on building and leveraging attribution models to demonstrate the impact of Product Marketing initiatives on key business metrics within APAC
• Designing experiments across channels, messaging, and creative concepts, applying an experimental mindset with a systematic testing approach to optimising campaign performance
• Building scalable marketing automation systems and workflows supporting rapid expansion efforts, ensuring efficient and repeatable marketing operations across diverse markets
• Proactively communicating performance updates and recommending course corrections to stakeholders, taking ownership of specific business metrics beyond just campaign performance
• Monitoring industry trends and predicting business market shifts in new geographies before they impact our business, identifying opportunities and risks for strategic adaptation

What you'll need

• Experience in either B2B or B2C product, brand, or consumer marketing in a fast-paced environment
• A passion for Revolut’s products
• Deep knowledge of diverse local markets and the competitive/regulatory landscape in fintech or payments
• Extensive experience setting strategic direction and project managing complex go-to-market campaigns that require input and execution from various cross-functional teams
• To have been recognised for generating highly original ideas
• Experience setting the standard for creative excellence while maintaining brand integrity, balancing creativity with performance requirements
• The ability to test bold creative concepts and scale winning approaches
• A solid track record in consumer marketing and an understanding of various channels (in-product, digital, PR, offline activations, etc.)
• Advanced analytics skills for data-driven decision-making
• Excellent proactive communication and interpersonal skills
• Strategic thinking and project management skills
• An exceptional eye for detail and quality
• Knowledge of consumer marketing trends and creative inspiration sources for global application

Nice to have

• Experience in a hyper-growth tech company, with a focus on market entry or international expansion

Building a global financial super app isn’t enough. Our Revoluters are a priority, and that’s why in 2021 we launched our inaugural D&I Framework, designed to help us thrive and grow everyday. We're not just doing this because it's the right thing to do. We’re doing it because we know that seeking out diverse talent and creating an inclusive workplace is the way to create exceptional, innovative products and services for our customers. That’s why we encourage applications from people with diverse backgrounds and experiences to join this multicultural, hard-working team.

Important notice for candidates:

Job scams are on the rise. Please keep these guidelines in mind when applying for any open roles.

• Only apply through official Revolut channels. We don’t use any third-party services or platforms for our recruitment.

• Always double-check the emails you receive. Make sure all communications are being done through official Revolut emails, with an @revolut.com domain.

We won't ask for payment or personal financial information during the hiring process. If anyone does ask you for this, it’s a scam. Report it immediately.

By submitting this application, I confirm that all the information given by me in this application for employment and any additional documents attached hereto are true to the best of my knowledge and that I have not wilfully suppressed any material fact. I confirm I have disclosed if applicable any previous employment with Revolut. I accept that if any of the information given by me in this application is in any way false or incorrect, my application may be rejected, any offer of employment may be withdrawn or my employment with Revolut may be terminated summarily or I may be dismissed. By submitting this application, I agree that my personal data will be processed in accordance with Revolut's Candidate Privacy Notice