ASO Manager (App Store Optimisation)

About Revolut

People deserve more from their money. More visibility, more control, and more freedom. Since 2015, Revolut has been on a mission to deliver just that. Our powerhouse of products — including spending, saving, investing, exchanging, travelling, and more — help our 50+ million customers get more from their money every day.

As we continue our lightning-fast growth,‌ 2 things are essential to our success: our people and our culture. In recognition of our outstanding employee experience, we've been certified as a Great Place to Work™. So far, we have 10,000+ people working around the world, from our offices and remotely, to help us achieve our mission. And we're looking for more brilliant people. People who love building great products, redefining success, and turning the complexity of a chaotic world into the simplicity of a beautiful solution.

About the role

Our Growth team is the engine that (as you'd expect) drives Revolut’s growth across the globe. They're what propels us past the competition in the eyes of our customers.

With a community-driven marketing approach, they ensure our product is the preferred choice of the majority of people living in a target country or region.

We’re looking for an experienced App Store Optimisation Manager to manage our portfolio of app store pages by increasing discoverability, improving conversion rate, and keeping metadata up to date.

What you'll be doing

• Collaborating with performance marketing, product marketing, and design teams to align ASO initiatives with growth objectives and brand messaging across channels
• Developing, implementing, and managing ASO strategies to boost visibility and organic installs across Apple App Store and Google Play Store
• Conducting keyword research and analysis to optimise app titles, metadata, and visual assets (screenshots, icons, videos) to improve search rankings
• Executing A/B tests on store listings and creative assets, analysing results, and applying insights to continuously enhance app conversion rates
• Monitoring app performance metrics daily (rankings, conversion rates, installs/uninstalls)
• Creating detailed reports with actionable insights and recommendations
• Staying up-to-date with industry trends, competitor strategies, app store algorithm updates, and best practices in mobile digital marketing

What you'll need

• 2+ years of experience in ASO or digital marketing with a focus on mobile apps in a high-growth environment
• A solid understanding of app store algorithms (Apple App Store and Google Play), keyword optimisation techniques, and ranking factors
• Proven experience conducting keyword research, optimising app store listings (titles, descriptions), and managing visual asset optimisation
• Familiarity with A/B testing methodologies and experience interpreting data to make informed decisions
• Proficiency in ASO tools, such as App Store Connect, Google Play Console, Sensor Tower, or similar analytics platforms
• Excellent analytical skills with the ability to clearly communicate findings and recommendations through detailed reports
• Great collaboration skills to effectively work cross-functionally with diverse teams
• Creativity and an innovative mindset
• Natural curiosity and eagerness to make a measurable impact

Building a global financial super app isn’t enough. Our Revoluters are a priority, and that’s why in 2021 we launched our inaugural D&I Framework, designed to help us thrive and grow everyday. We're not just doing this because it's the right thing to do. We’re doing it because we know that seeking out diverse talent and creating an inclusive workplace is the way to create exceptional, innovative products and services for our customers. That’s why we encourage applications from people with diverse backgrounds and experiences to join this multicultural, hard-working team.

Important notice for candidates:

Job scams are on the rise. Please keep these guidelines in mind when applying for any open roles.

• Only apply through official Revolut channels. We don’t use any third-party services or platforms for our recruitment.

• Always double-check the emails you receive. Make sure all communications are being done through official Revolut emails, with an @revolut.com domain.

We won't ask for payment or personal financial information during the hiring process. If anyone does ask you for this, it’s a scam. Report it immediately.

By submitting this application, I confirm that all the information given by me in this application for employment and any additional documents attached hereto are true to the best of my knowledge and that I have not wilfully suppressed any material fact. I confirm I have disclosed if applicable any previous employment with Revolut. I accept that if any of the information given by me in this application is in any way false or incorrect, my application may be rejected, any offer of employment may be withdrawn or my employment with Revolut may be terminated summarily or I may be dismissed. By submitting this application, I agree that my personal data will be processed in accordance with Revolut's Candidate Privacy Notice