Product Marketing Manager (Premium)

About Revolut

People deserve more from their money. More visibility, more control, and more freedom. Since 2015, Revolut has been on a mission to deliver just that. Our powerhouse of products — including spending, saving, investing, exchanging, travelling, and more — help our 50+ million customers get more from their money every day.

As we continue our lightning-fast growth,‌ 2 things are essential to our success: our people and our culture. In recognition of our outstanding employee experience, we've been certified as a Great Place to Work™. So far, we have 10,000+ people working around the world, from our offices and remotely, to help us achieve our mission. And we're looking for more brilliant people. People who love building great products, redefining success, and turning the complexity of a chaotic world into the simplicity of a beautiful solution.

About the role

If Revolut is a rocket ship — and we like to think it's – Product Marketing is what propels us past the competition in the eyes of our customers.

Working with Product, Design, Data Science, Engineering, Growth, and just about any other team you can think of, our world-class Product Marketers help develop jaw-dropping products, then show off how beneficial they are to millions of people through impactful campaigns.

We're looking for a Senior Product Marketing Manager to drive profitability through Premium feature adoption. You'll lead upgrade strategies and build a high-performing marketing team focused on providing customer lifetime value.

Up for the challenge? Let's get in touch.

What you’ll be doing

• Immersing yourself in understanding our customers' needs and how our Premium products work globally, utilising data-driven insights to shape strategy
• Owning and executing the Premium product marketing strategy across all channels, from positioning to launch campaigns
• Designing quarterly roadmaps and annual marketing plans that drive creative, measurable increases in upgrades and adoption of Premium products
• Building and mentoring a high-performing product marketing team, setting clear goals and success metrics
• Crafting compelling value propositions and narratives that showcase Premium benefits, working with creative teams to bring them to life
• Orchestrating Premium product launches across multiple markets, ensuring consistent messaging and positioning
• Fostering solid cross-functional partnerships with Product, Design, and Communications teams to maximise product awareness and adoption
• Analysing customer behaviour and market trends to identify upgrade opportunities and optimise conversion strategies

What you'll need

• Experience in either B2B or B2C product, brand, or consumer marketing in a fast-paced environment (preferably in a hyper-growth tech company)
• Proven experience driving premium product adoption
• Passion for Revolut’s products
• Knowledge of markets and competitive landscape in the fintech or payments industry
• Extensive experience setting strategic direction and project managing complex go-to-market campaigns that require input and execution from various teams
• Experience generating highly original ideas and setting the standard for creative excellence while maintaining brand integrity
• A solid track record in consumer marketing and understanding of channels, such as in-product, digital, PR, and offline activations
• Experience hiring and retaining top talent and leading high-performing creative teams
• Excellent communication and interpersonal skills
• To be a charismatic, people-person with the ability to talk to anyone and work in a dynamic, international environment
• An exceptional eye for detail and quality

Building a global financial super app isn’t enough. Our Revoluters are a priority, and that’s why in 2021 we launched our inaugural D&I Framework, designed to help us thrive and grow everyday. We're not just doing this because it's the right thing to do. We’re doing it because we know that seeking out diverse talent and creating an inclusive workplace is the way to create exceptional, innovative products and services for our customers. That’s why we encourage applications from people with diverse backgrounds and experiences to join this multicultural, hard-working team.

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