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Creative Lead (IC3/IC4)

point.me

point.me

Posted on Dec 8, 2024

The position

At point.me, we’re on a mission to increase the spending power for millions of people by turning loyalty points into powerful currency. With our recent Series B funding closed, we are accelerating our brand development and we’re looking for a hands-on creative leader who can both execute and elevate our brand across all touchpoints. This role combines strategic thinking with strong production capabilities, managing both day-to-day creative needs and longer-term brand evolution.

The Creative Lead will produce and manage high-quality marketing and communication assets that support our brand goals and drive business outcomes. This role is perfect for a strong and strategic executor who thrives on collaboration, embraces feedback, and wants to maintain hands-on design work while taking ownership of the creative function. You’ll work cross-functionally with marketing, product, and external contractors to bring campaigns and assets to life, ensuring brand consistency and exceptional quality.

What You'll Do

  • Creative Execution and Asset Production: Design and own end-to-end production a variety of marketing assets, including email templates, landing pages, and web visuals.
  • Brand Stewardship: Maintain and elevate the point.me brand, ensuring consistency across all consumer touch points. Build upon the brand guidelines to align internal and external creative efforts.
  • Cross-functional Collaboration: Work closely with stakeholders to understand briefs, provide input, and produce creative solutions. Collaborate with copywriters, including supporting blog posts and other content, to ensure cohesive visual storytelling.
  • Freelancer Network Management: Build and manage a strong network of specialized freelancers and contractors to support high-quality asset production. Delegate specialized tasks as needed while ensuring seamless integration of work with the internal team and brand guidelines.

Who You Are

  • Design Leader: You have deep expertise and talent with design, understanding the intricacies of how visual mediums impact consumer behavior and enhance storytelling, that your teams instinctively seek your guidance.
  • Visual Storyteller: You use design as a way to enhance the story, contributing to the success of website redesigns, email and SMS campaigns, and the overall customer journey.
  • Tooling Generalist: You execute design work using a multitude of tools like Adobe Illustrator, Canva, and Figma, depending on the situation, your audience, and your collaborators. You stay up-to-date on creative and marketing tools and trends to continuously improve output.
  • Strategic Executor: You thrive on being hands-on, creating and elevating yours and others work, and are skilled at seeing the big picture and how things need to come together. You excel at balancing quick turnaround needs with longer-term strategic projects and a track record of improving creative performance through testing and iteration.
  • Collaborative and Communicative: You have strong collaboration skills with the ability to respond to briefs, accept feedback, and bring strategic input. You ask great questions and are clear and concise with your requests and responses, enabling everyone to succeed.
  • A Connector: You have a deep bench of freelancers and external resources, experience managing them to deliver high-quality work on tight timelines, and can identify the right resource for each project need.

About point.me

At point.me, we are committed to simplifying the loyalty points experience and increasing our customers' spending power by helping them see their points as currency. Join us and be part of a fast-growing company where your work will make a real impact. We offer competitive salaries, meaningful equity, comprehensive health coverage, and the opportunity to work fully remotely as part of a distributed team.

Benefits & perks

Join our growing team! Here at point.me we believe in taking care of our team, so that our team can take care of our customers. All employees are offered the following:

  • Competitive salaries and meaningful equity
  • Comprehensive health care coverage
  • A 100% distributed workforce, so you can contribute from wherever you prefer
  • An open vacation policy, with a minimum of 15 days off each year
  • Team trips and outings

The anticipated salary range for this role is $99,000-$140,000. Specific compensation will be determined based on your level of experience.

Given the nature of our business, we anticipate that all team members will be traveling from time to time, including company trips and off-sites, or meeting with strategic partners. As such, being fully vaccinated against COVID-19 is a condition of employment at point.me. We’ll ask you to send us a copy of your vaccination card in advance of your first day.

While our team members can participate from anywhere, all applicants must be eligible to work in the United States.

We respect the individual needs of employees and are an equal opportunity employer.