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Marketing Operations Manager



Marketing & Communications, Operations
Buenos Aires, Argentina
Posted on Friday, June 28, 2024

Marketing Operations Manager - Buenos Aires, Argentina

Build Your Career | Have Fun | Make a Difference

Payoneer’s mission is to empower businesses to go beyond – beyond borders, limits and expectations. In today’s digital world, Payoneer enables any business of any size from anywhere to access new economic opportunities by making it possible to transact as easily globally as they do locally.

Payoneer’s digital payments platform streamlines global commerce for millions of small businesses, marketplaces and enterprises from over 200 countries and territories. Leveraging robust technology, compliance, operations and banking infrastructure, Payoneer delivers a suite of services that includes cross-border payments, working capital, tax solutions and risk management. Powering growth for customers ranging from aspiring entrepreneurs in emerging markets to the world’s leading brands like Airbnb, Amazon, Google and Upwork, Payoneer makes global commerce easy and secure.

We are seeking a highly skilled, passionate, and motivated Marketing Operations Manager in Buenos Aires, Argentina, to join the global Marketing Technology & Operations team. The ideal candidate will be responsible for managing workflows, implementing automation processes, overseeing the creation of HTML email templates, and effectively coordinating with internal stakeholders to ensure successful execution of marketing campaigns. The Marketing Operations Manager will ensure that no lead is left behind, every marketing touch point is attributable, and our sales, marketing and product stacks work together perfectly. We’re looking for someone who has deep experience with Salesforce, marketing automation as well as the broader marketing tech stack and related marketing KPIs.

The Marketing Operations Manager will play a critical role in optimizing our marketing efforts and driving business growth.

What you’ll do:

  • Manage end-to-end workflow processes for marketing campaigns, from conceptualization to execution, ensuring timely delivery and adherence to deadlines
  • Establish and maintain scalable marketing operations processes that ensure best practices in campaign and lead management
  • Develop and analyze multi-touch attribution dashboards on marketing sourced/influenced pipeline to optimize marketing performance and budget investment across all acquisition channels
  • Work cross-functionally with Life Cycle Marketing, Sales Ops, Analytics and Data to develop a holistic view of our revenue funnel from first touch through to closed won with clear attribution of marketing ROI
  • Ensure our systems and processes are set up to ensure we are collecting the right data in the right way at the right time
  • Develop global processes to manage database hygiene and optimization and partner with Sales Ops, CRM and Digital Marketing to improve gaps in data health
  • Understand the customer journey, lead flows and routing through our systems and oversee the buildout, enrichment, and assignment of leads
  • Develop and maintain HTML email templates for various marketing campaigns, ensuring consistency in design and brand identity
  • Collaborate with cross-functional teams to gather requirements, establish project timelines, and allocate resources effectively
  • Implement marketing automation tools and processes to streamline repetitive tasks and improve operational efficiency
  • Monitor and analyze campaign performance metrics, providing insights and recommendations for further testing and optimization
  • Maintain a deep understanding of industry best practices and emerging trends in marketing, workflow management, and marketing automation
  • Act as a liaison between Marketing, Revenue Operations, and other departments to ensure alignment and effective communication
  • Train and mentor team members on HTML coding, workflow management tools, and automation platforms

What we’re looking for:

  • Bachelor’s degree in Marketing, Business, or related field
  • Strong project management skills with the ability to manage multiple projects simultaneously
  • Proficiency in marketing automation platforms such as Braze, Marketo, or Pardot
  • Excellent analytical skills with the ability to interpret data and drive actionable insights
  • Proven experience in HTML coding and the creation of responsive email templates
  • Effective communication and interpersonal skills, with the ability to collaborate with cross-functional team
  • Detail-oriented mindset with a focus on delivering high-quality work within established timelines
  • Ability to understand business requirements and deliver solutions that balance business needs and system maintainability
  • Analytical and quantitative problem-solving skills and the ability to communicate complex ideas effectively when creating reports or dashboards
  • Strong interpersonal skills and ability to earn trust and respect from peers
  • High enthusiasm and motivation to work within a fast-paced, international environment
  • Positive disposition with high energy, self-directed team player

Not a must, but a great advantage:

  • Accreditations in Marketo, Braze or similar
  • Prior experience in a similar role within the finance industry is preferred but not required
  • Relevant certifications in marketing automation or project management would be a plus

Join the Payoneer Family - check out Our Values and apply today!

Payoneer is committed to fostering a diverse and inclusive workplace. Payoneer is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, ancestry, religion, sex, sexual orientation, gender identity, national origin, age, disability status, protected veteran status, or any other characteristic protected by law. If you are interested in applying for employment with Payoneer and need special assistance or an accommodation to use our website or to apply for a position, please email RecruitmentUS@payoneer.com. Determinations on requests for reasonable accommodation are made on a case-by-case basis.