👋 About Us

NALA is building Payments for the Next Billion. Faster, smarter, and fairer transfers for everyone. Since 2022, we've grown our business 120x, grown the team from 9 to 150+, raised $50M+ from top-tier investors, and were named to the Forbes Fintech 50 in 2025.

We operate two core products:

• NALA, our consumer app making cross-border payments cheaper, faster and more reliable for the global diaspora. Allowing users to send money from the UK, US and EU to Africa and Asia.
• Rafiki, our B2B payments infrastructure, is powering global payments.

Our team includes alumni from Wise, Stripe, Monzo, Revolut, and CashApp — operators who’ve scaled world-class products. We act with urgency, think deeply, and put our customers first always.

At NALA, this isn’t just a job. It’s ownership, impact, and the chance to change global payments forever.

Join us in building Payments for the Next Billion.

🙌 Your Mission

Your mission is to lead NALA’s growth in the Indian corridor, driving customer acquisition and market share. You will develop and execute growth strategies that establish NALA as the preferred cross-border payments platform for the Indian diaspora.

🎯 Your Responsibilities in this Role

• Own and deliver the go-to-market strategy for India-bound payments from the UK, US and EU.
• Design and execute growth campaigns (digital and offline) that drive customer acquisition and retention.
• Build partnerships with key diaspora organizations, influencers, and community groups to strengthen NALA’s presence in Indian communities abroad.
• Analyse market trends, customer insights and competitor activity to refine growth plans.
• Collaborate with Product and Marketing teams to ensure offerings meet the unique needs of Indian users.
• Track and report on key metrics to measure growth performance and ROI of initiatives.

🔥 Must-have requirements

• 3+ years experience in growth marketing, business development, or customer acquisition
• Proven track record of driving growth in consumer-facing fintech or digital products
• Bias towards ambition and action. You see ambitious targets as a challenge and will stop at nothing to smash them!
• Deep understanding of the Indian diaspora and their financial behaviours in key NALA markets (UK, US, EU).
• Experience managing external partners, agencies, and vendor relationships
• Strong analytical skills with the ability to interpret data and translate insights into action. Key metrics like CAC, LTV, payback periods, and ROI should be your bread and butter.
• Experimentation mindset with ability to test, learn, and iterate quickly
• Excellent communication and stakeholder management skills.
• Data analysis skills - comfortable with spreadsheets, basic SQL, or analytics tools

💪 Nice to have requirements

• Cultural capital and understanding of the Indian diaspora community in the UK
• Experience in fintech, remittances, or financial services
• Network within UK Indian communities
• Previous experience scaling early-stage corridors or markets

✅ Success in the role looks like

3-Month Metrics

• Complete at least 3 campaigns dedicated to the Indian corridor
• Develop and own growth strategy for the Indian corridor based on learnings from the customer

6-Month Metrics

• Significant increase (to be agreed in your onboarding) in active users sending to India across key corridors.
• Strong partnerships established with Indian diaspora groups contributing to sustained growth.

➡️ Interview Process

You will need to first submit your application through our ATS Workable. There is no need to submit a Cover Letter.

If successful you will be selected for our interview process which has 4 stages:

• [30mins] Interview with the Talent Team. We want to understand your experience and motivations.
• [1hr] Interview with the Hiring Manager. A deeper dive into your CV and real-world experiences.
• Assessment & Review Interview. Includes a short exercise based on a fictional but realistic task. You'll present and discuss it with your potential manager.
• [45mins] Leadership Interview(s). A final conversation with a member of our leadership team to discuss motivations and ask your own questions.

⭐️ Benefits

• 27 Days Off Plus UK Bank Holidays: Take the time to decompress. Working at a startup is hard!
• Birthday Leave: Celebrate your special day with a bonus day off to take off in that month.
• Enhanced Parental Leave: We offer 16 weeks of full pay for the primary caregiver and 4 weeks of full pay for the secondary caregiver (after a 6-month probationary period).
• Enhanced Pension: Salary sacrifice pension scheme via Penfold giving you flexibility and control on how you save for your future!
• Global Workspace: Get access to WeWork locations worldwide.
• Learning Budget: Fuel your growth with $1000 annually for learning and development.
• Sarabi: Themed snacks and Friday lunch focused on building great working relationships with the team.
• Monthly Socials: Join fun social events every month for great times.
• Free Coffee: Enjoy barista-style coffee at your fingertips.