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Performance Marketing Lead

Nala

Nala

Marketing & Communications
London, UK
Posted on Thursday, July 4, 2024

What you will tell your friends when they ask "What does NALA do?"

Our Storybegins with someone far from home wanting to give back. It ends when 1 Billion people get the payment platform that they deserve; not the experience that is #1percentbuilt.We chose to start serving Africa first because it is the youngest and fastest-growing continent. Lessons learnt from an interconnected, international and upwardly mobile generation will help us design technology for the world.

What you will be doing?

  • How quickly can you find out if something does not work? That is the obsession we want you to have as our performance marketing lead 😊 Ideally, you also know how to double down on what works 😐
  • You will take paid channel responsibilities away from Daphne Fischer so she can concentrate on globetrotting and the finer things in life.
  • As you can tell from this JD we don’t mind testing creative copy so neither should you for our ads. Obsessives around hook/hold rate need only apply.
  • Data > Vibes when it comes to tracking and reporting. Think of all the key measurable like RoAS, CAC and funnel breakdowns.