Senior Growth Marketing Manager
GoCardless
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Remember, we don’t expect you to meet every requirement. If you’re excited by this role, we encourage you to apply.
About us
At GoCardless we believe bank payments are the best way to pay and get paid. We also believe that bank account data is a powerful tool to make better, faster decisions. We’re making it easy to use both- for businesses everywhere.
GoCardless is used for domestic and international payments by 85,000+ organisations and counting, processing more than $30 billion across 30 countries. We are headquartered in the UK, with additional offices in Australia, France, Latvia and the United States.
The role
As a Customer Growth Marketer - International, you will drive customer engagement and create value through lifecycle marketing programs in North America, Australia, New Zealand, France, and Spain. This individual contributor role focuses on engaging existing customers and unlocking growth opportunities to generate more revenue. You'll ensure the right customers are targeted with effective, scalable programs to drive growth.
Ideal for a growth-focused marketer experienced in content creation and autonomous campaign management, this role requires continuous optimization based on data-driven insights. Reporting to the Head of Demand Generation - International, you'll collaborate with internal teams, including Customer Success, the Head of Customer Demand Generation - Self-Serve Merchants, regional General Managers, and the sales organization. Your goal will be to drive product engagement & usage, align marketing with commercial objectives to boost revenue opportunities.
Responsibilities include:
- GTM plan : Execute strategic marketing initiatives to drive customer engagement, product usage, and growth from the existing customer base.
- Campaigns : Develop targeted campaigns to boost product adoption and engagement across multiple channels. Analyze performance metrics to assess their impact on activation, usage, and engagement. Tailor campaigns for local markets as needed to address specific regional requirements.
- Communication & Engagement : Ensure continuous communication with merchants throughout their lifecycle to maintain engagement. Design strategies that keep all merchants regularly hearing from us to encourage ongoing product use.
- Event Management : Plan, coordinate and execute company events (webinars, conferences, trade shows, etc.) to support customer engagement and growth objectives.
- Revenue & performance : Drive the revenue impact of programs. Make sure the right channels are used and closely monitor which programs are working.
- GTM alignment: Collaborate with Customer Success Managers and Account Directors to align marketing strategies with customer growth objectives.
- Internal Collaboration : Work closely with teams across North America, Australia/New Zealand, and Europe, along with RevOps, PR, Brand Comms, Content, Product Marketing, Partner Marketing, and Customer Advocacy to ensure a cohesive and relevant marketing plan.
- Tactics : Identify the most impactful tactics to increase product adoption, drive engagement, and accelerate usage growth, such as feature adoption and volume of transactions.
- External Collaboration : Coordinate with external agencies to deliver key activities like webinars and live events that enhance customer engagement.
About you:
- Experience : 4+ years of experience in B2B Marketing
- Drive : Data and results-driven
- Languages : English, French (must), and Spanish ideally
- Success : Experience in creating and implementing successful customer engagement and growth campaigns.
- Communication & Content Creation: Strong communication & copywriting skills with the ability to craft engaging and effective content.
- Mindset : Autonomous, proactive, with an international mindset and strong business acumen
- Approach : Pragmatic and has the passion to measure the impact of one’s work
- Knowledge : Excellent understanding of marketing trends and tools/ tech stack (webinar platforms, email automation, etc.).
- Organisation : Strong organisational skills with attention to detail
- Agility : Proven ability to work under tight deadlines with limited resources
- Values : Aligns to GC’s values. Positive attitude and team player who thrives in a fast-paced, hyper growth environment
(some of) The good stuff
- Wellbeing - stay healthy with dedicated support and medical cover
- Work away scheme - you can apply to work away from your country of residence for up to 90 days in any 12 month period (in accordance with our work away policy)
- Adaptive Working - Our hybrid workplace model fosters collaboration and flexibility, with in-office days determined at team level
- Equity - all permanently employed GeeCees receive equity so we can share in the success we achieve together
- Parental leave - to suit everyone embarking on life's great adventure
- Time off - generous holiday allowance, + 3 annual volunteer days, + 4 annual business-wide wellness days (‘GC Fridays’)
Life at GoCardless
We're an organisation defined by our values; We start with why before we begin any project, to ensure it’s aligned with our mission. We make it happen, working with urgency and taking personal accountability for getting things done. We act with integrity, always. We care deeply about what we do and we know it's essential that we be humble whilst we do it. Our Values form part of the GoCardless DNA, and are used to not only help us nurture and develop our culture, but to deliver impactful work that will help us to achieve our vision.
Diversity & Inclusion
We’re building the bank payment network of the future and our ambition is to move money anywhere, for anything, for anyone. If we’re going to achieve this goal, we need to build a team of ‘GeeCees’ that is as wonderfully diverse as the world we live in - with a multitude of perspectives, experiences & backgrounds.
We’ve got a long way to go, but here’s how we’re doing as of July 2024;
45% identify as women
23% identify as Black, Asian, Mixed or Other
10% identify as LGBTQIA+
9% identify as neurodiverse
2% identify as disabled
If you want to learn more, you can read about our Employee Resource Groups and objectives here as well as our latest D&I Report
Sustainability
We’re committed to reducing our impact on the environment, leaving a more sustainable world for future generations. In 2021 we became co-founders of the Tech Zero coalition, a group of businesses committed to taking climate action as part of the UNFCCC Race to Zero. We aim to reduce our impact and to create positive change on the natural world. Check out our sustainability action plan here.
Find out more about Life at GoCardless via Twitter, Instagram and LinkedIn.