Product Marketing Manager - Open Banking
GoCardless
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Remember, we don’t expect you to meet every requirement. If you’re excited by this role, we encourage you to apply.
About us
At GoCardless we believe bank payments are the best way to pay and get paid. We also believe that bank account data is a powerful tool to make better, faster decisions. We’re making it easy to use both- for businesses everywhere.
GoCardless is used for domestic and international payments by 85,000+ organisations and counting, processing more than $30 billion across 30 countries. We are headquartered in the UK, with additional offices in Australia, France, Latvia and the United States.
The role
Our overall company vision is to build the world’s bank payment network and we are looking for an individual to help us join the dots between a fantastic product and huge growth potential in a growing market - open banking. Make no mistake, we are building a category and we intend to own it, and driving up the usage of our open banking products and features is going to be crucial to our future success. We need someone with the right mix of talent and experience to help us with this.
This role will sit in our UKI Group as the largest opportunities for open banking adoption in the next 1-2 years are in the UK. The mission of the UKI Group is to become the leading A2A account provider in the UK, across both Direct Debit & Open Banking. Our open banking products and features, in line with the market, are largely nascent. Your job will be figuring out how to grow them. This will likely involve spending the majority of your time helping to drive growth in the UK, but also identifying opportunities outside the UK. As the Product Marketing Manager for IBP/OB adoption you’ll report into the UKI Commercial Strategy Director, as well as having close working relationships with product and commercial leaders across the business.
Success will be measured on your ability to act as the connective tissue between product and commercial teams supporting both positioning as well as driving commercial outcomes by forging strong relationships with stakeholders across the business.
What excites you
Product Marketing at GoCardless can really be summarised in three core activities.
- How do we ensure that customer-facing teams, from brand to demand to sales to partnerships to customer teams, have the right positioning, messaging, tools and pain-driven data points to drive growth, particularly when it comes to facing the competition?
- How do we roll out new products and initiatives across the world in a way that generates maximum adoption?
- How do we listen to and understand the market so we can make more effective decisions as a business? For both existing customers and new prospects.
There’s a lot of work to be done, but one of our key tenets for 2024/25 is “do fewer things, better”. We want to select the activities that will have the maximum impact on the commercial outcomes and focus on them.
Key outcomes and supporting responsibilities will include:
- Ongoing assessment of the market landscape and competitors in the OB space;
- Where does our open banking proposition sit in the UK market landscape?
- How should we position it by segment and merchant characteristics?
- How do we position ourselves effectively to win against competition using the breadth and depth of the GC platform?
- Generating demand for our open banking propositions
- Who should we be targeting today and why?
- Who should we be targeting tomorrow and why?
- How should we be owning the market from a thought leadership perspective?
- Support our sales org in delivering results
- Deep understanding of why we win and lose deals.
- Determining what collateral, messaging & data points will support sales in winning deals (including leading the delivery and enablement of this content).
- Ensuring we put our best foot forward at events and in commercial engagements
- Helping retain and grow our existing customers
- Accelerating SoW & usage from existing open banking customers
- Proactively unearthing x-sell opportunities within our base of 90k Direct Debit customers
- Feedback loop into and out of product
- Surfacing win / loss insights to inform product roadmap
- What feature enhancements do we need in order to be successful today and tomorrow?
- Creating compelling value proposition for feature & product updates
- Developing a consistent messaging framework for how we talk about Open Banking internally and externally
What excites us
- A strong understanding of, and proven experience in, the evolving world of open banking and real time payments
- You have strong quantitative analytical skills and are experienced in extracting insights from data.
- You know that talking to customers is the best way to understand the challenges they face, and frequently do so.
- Prior experience of taking innovative new B2B products and features to market across different segments.
- You believe that product launch doesn’t stop at launch - adoption and business impact is how you measure yourself. You have developed innovative messaging, positioning and value proposition frameworks for complex problems and new products.
- You are adept at market research (qualitative and quantitative) and can demonstrate influencing business and product strategy as a result of that research.
- You have experience engaging with different stakeholders across the business, including product and engineering teams, rev-ops, sales, marketing (and more!) to solve customers problems.
- You enjoy working independently, given a set of objectives.
- You also enjoy cross-functional work with disparate areas of the business.
- You have excellent verbal, written and visual communication skills. You are comfortable with presenting your ideas to the senior leadership team.
(some of) The good stuff
- Wellbeing - stay healthy with dedicated support and medical cover
- Work away scheme - you can apply to work away from your country of residence for up to 90 days in any 12 month period (in accordance with our work away policy)
- Adaptive Working - Our hybrid workplace model fosters collaboration and flexibility, with in-office days determined at team level
- Equity - all permanently employed GeeCees receive equity so we can share in the success we achieve together
- Parental leave - to suit everyone embarking on life's great adventure
- Time off - generous holiday allowance, + 3 annual volunteer days, + 4 annual business-wide wellness days (‘GC Fridays’)
Life at GoCardless
We're an organisation defined by our values; We start with why before we begin any project, to ensure it’s aligned with our mission. We make it happen, working with urgency and taking personal accountability for getting things done. We act with integrity, always. We care deeply about what we do and we know it's essential that we be humble whilst we do it. Our Values form part of the GoCardless DNA, and are used to not only help us nurture and develop our culture, but to deliver impactful work that will help us to achieve our vision.
Diversity & Inclusion
We’re building the bank payment network of the future and our ambition is to move money anywhere, for anything, for anyone. If we’re going to achieve this goal, we need to build a team of ‘GeeCees’ that is as wonderfully diverse as the world we live in - with a multitude of perspectives, experiences & backgrounds.
We’ve got a long way to go, but here’s how we’re doing as of July 2024;
45% identify as women
23% identify as Black, Asian, Mixed or Other
10% identify as LGBTQIA+
9% identify as neurodiverse
2% identify as disabled
If you want to learn more, you can read about our Employee Resource Groups and objectives here as well as our latest D&I Report
Sustainability
We’re committed to reducing our impact on the environment, leaving a more sustainable world for future generations. In 2021 we became co-founders of the Tech Zero coalition, a group of businesses committed to taking climate action as part of the UNFCCC Race to Zero. We aim to reduce our impact and to create positive change on the natural world. Check out our sustainability action plan here.
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