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SEO Manager

GoCardless

GoCardless

Marketing & Communications
London, UK
Posted on Jul 16, 2024

About us

At GoCardless we believe bank payments are the best way to pay and get paid. We also believe that bank account data is a powerful tool to make better, faster decisions. We’re making it easy to use both- for businesses everywhere.

GoCardless is used for domestic and international payments by 85,000+ organisations and counting, processing more than $30 billion across 30 countries. We’re an award-winning London based fintech, with additional offices in Riga, Paris and Melbourne.

The role

Working closely with the Director of Customer Acquisition, as SEO manager you will be in charge of implementing a best-in-class SEO strategy across technical & content. You’ll be leading & managing a team of freelancers to craft an SEO strategy across multiple geographies (US, UK, France, Spain, Germany). In this role, you’ll work to craft our content strategy, identify technical SEO best practices and implement them across our website. You’ll be up to date with the latest SEO news & updates, particularly in regards to SGE. You’ll monitor our organic performance and be on top of all our data.

What excites you

  • Own content & technical SEO strategies
  • Own organic performance and acquisition - you’ll know if there's a problem or if our rankings are slipping in any content category before anyone else
  • Manage a team of content Freelancers & Collaborate with our in-house website team to deliver impactful changes
  • Conduct keyword research to guide content strategy in all core geo's
  • Direct off-page optimization projects (e.g. link-building)
  • Work with social media and PPC teams to optimise campaigns
  • Liaise with CRO teams to collaboratively deliver impactful CRO experiments and deliver results.
  • Be a master of new SEO strategies and keep up to date with market trends including SGE

What excites us

  • You will have experience crafting SEO strategies from start to finish
  • You’ll understand how to monitor and evaluate the impact of your work
  • You have demonstrable experience working with cross-functional teams
  • You’ve successfully executed SEO strategies that have delivered excellent organic growth
  • You’ve got experience working across multiple languages and know how to craft a strategy across multiple markets
  • You’re data literate and always tie your impact back to company goals
  • You’ve been the champion of SEO & organic traffic

We don’t expect you to meet every requirement. If you’re excited by this role, we encourage you to apply.

(some of) The good stuff

  • Wellbeing - stay healthy with dedicated support and medical cover
  • Work away scheme - you can apply to work away from your country of residence for up to 90 days in any 12 month period
  • Adaptive Working - allows you to work flexibly, around your lifestyle
  • Equity - all permanently employed GeeCees receive equity so we can share in the success we achieve together
  • Parental leave - to suit everyone embarking on life's great adventure
  • Time off - generous holiday allowance, + 3 annual volunteer days, + 4 annual business-wide wellness days (‘GC Fridays’)

Life at GoCardless

We're an organisation defined by our values; We start with why before we begin any project, to ensure it’s aligned with our mission. We make it happen, working with urgency and taking personal accountability for getting things done. We act with integrity, always. We care deeply about what we do and we know it's essential that we be humble whilst we do it. Our Values form part of the GoCardless DNA, and are used to not only help us nurture and develop our culture, but to deliver impactful work that will help us to achieve our vision.

Diversity & Inclusion

We’re building the bank payment network of the future and our ambition is to move money anywhere, for anything, for anyone. If we’re going to achieve this goal, we need to build a team of ‘GeeCee’s’ that is as wonderfully diverse as the world we live in - with a multitude of perspectives, experiences & backgrounds.

We’ve got a long way to go, but here’s how we’re doing as of June 2023;

42% identify as women

28% identify as Black, Asian, Mixed or Other

9% identify as LGBTQIA+

9% identify as neurodiverse

2% identify as disabled

We’re rooting for you during your application and GoCardless aims to provide reasonable adjustments to make our recruitment process as remarkable and accessible as we can. Please speak to your Talent Partner if you need extra support.

If you want to learn more, you can read about our Employee Resource Groups and objectives here as well as our latest D&I Report

Sustainability

We’re committed to reducing our impact on the environment, leaving a more sustainable world for future generations. In 2021 we became co-founders of the Tech Zero coalition, a group of businesses committed to taking climate action as part of the UNFCCC Race to Zero. We aim to reduce our impact and to create positive change on the natural world. Check out our sustainability action plan here.

Find out more about Life at GoCardless via Twitter, Instagram and LinkedIn.