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Analyst, Marketing

Gemini

Gemini

Marketing & Communications, IT
Singapore
Posted on Friday, June 7, 2024

About the Company

Gemini is a global crypto and Web3 platform founded by Tyler Winklevoss and Cameron Winklevoss in 2014. Gemini offers a wide range of crypto products and services for individuals and institutions in over 70 countries.

Crypto is about giving you greater choice, independence, and opportunity. We are here to help you on your journey. We build crypto products that are simple, elegant, and secure. Whether you are an individual or an institution, we help you buy, sell, and store your bitcoin and cryptocurrency.

At Gemini, our mission is to unlock the next era of financial, creative, and personal freedom.

In Singapore, we have a hybrid work policy. Employees are expected to work from the office part of the week. We believe our hybrid approach increases productivity through more in-person collaboration where possible.

The Department: Marketing

The Role: Analyst, Marketing

Gemini is looking for an action-oriented individual with a deep understanding of the Web3 landscape to join as a Marketing Analyst, focused on social media and community engagement for the APAC region. They will be responsible for marketing efforts across social media and email, community engagement, and other activations in APAC.

The ideal candidate will be interested in learning a variety of areas within the marketing organization. Comfortable with executing in a fast paced global environment, and supporting cross-functional launches while maintaining a strong focus on results. This is a unique opportunity to deliver on a global roadmap that will help drive crypto product adoption.

Responsibilities:

  • Contribute to go-to-market plans for major product launches that require cross-functional support and work with Product, Design, Comms and Marketing to deliver on these project plans.
  • Execute and evolve a multi-channel strategy that grows Gemini’s brand awareness, engagement, and reach in order to drive user growth and engagement.
  • Drive adoption of key Gemini products through partner and affiliate activations, social media (𝕏 (formerly Twitter), LinkedIn, Reddit, YouTube), and email.
  • Identify business opportunities with market and competitive insights. Partner with cross-functional teams to develop and execute regional programs.
  • Build a robust growth and test plan across media, channels, and other user touch points to drive performance.

Qualifications:

  • Proven track record of project management and collaboration.
  • Experience developing content on social, with a strong eye for copy, creative and storytelling.
  • 1-2 years experience executing marketing across multiple channels (e.g., email and social).
  • Working knowledge of marketing channels and an interest in developing a deeper understanding of these channels over time.
  • Deep understanding of crypto and Web3 including current trends, price movements, etc.

It Pays to Work Here

We take a holistic approach to compensation at Gemini, which includes:

  • Comprehensive health plans covered at 100% for employees and dependents
  • Long-term incentive in the form of a new hire equity grant
  • Paid Parental Leave
  • Up to 14 paid vacation days (in addition to public/bank holidays)

At Gemini, we strive to build diverse teams that reflect the people we want to empower through our products, and we are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. Equal Opportunity is the Law, and Gemini is proud to be an equal opportunity workplace. If you have a specific need that requires accommodation, please let a member of the People Team know.