Lead Product Marketing Manager
Findigs
Who we are
Findigs is on a mission to make renting work for all of us. Renting is one of life's most critical experiences, yet the process is often slow, opaque, and unfair. We're changing that by building the first end-to-end platform that turns complex screening into a seamless, high-trust experience for both property managers and renters.
We're growing fast, fueled by $78M in funding from the investors behind companies like Affirm, Gusto, and Uber. With a data-backed product that allows our customers to make smarter, more predictable decisions, and a team dedicated to transparency and precision, we're not just improving the rental process; we're setting the new standard for the entire industry.
We're aiming to double our impact this year, and we need builders, thinkers, and problem-solvers to help us scale. If you're ready to modernize one of the most essential industries, we'd love for you to be a part of it.
The Team
The Marketing team at Findigs sits at the intersection of product, sales, and customer success, translating what our platform does into why it matters for property managers and renters alike. We operate as a lean, high-ownership team with a broad mandate: build the category, win the market, and tell the story of a product that genuinely changes how renting works.
This role sits within Marketing and reports directly to the VP of Marketing. You'll work closely with Product, Sales, Customer Success, and the broader GTM org to drive how Findigs shows up in the market, from the first impression a prospect has to the moment a customer fully adopts the platform.
The Role
We're looking for a Lead Product Marketing Manager who is equal parts strategist and executor – someone who can own the full arc of bringing Findigs' platform to market. This is a high-visibility, high-ownership role that combines positioning and messaging work with hands-on enablement, launch execution, and competitive intelligence.
You’ll do more than just plan launches; you’ll help build the blueprint for how we win. By leading win/loss research and developing key sales assets, you’ll ensure our product narrative remains sharp and effective. If you enjoy a role where your insights influence both our go-to-market execution and our long-term product direction, you’ll thrive here.
Where you will make an impact:
Own Findigs' core positioning and messaging at the platform and segment level: how we're different, why it matters, and who we're talking to.
Translate complex data, screening workflows, and AI-driven decisioning into clear, compelling narratives for property managers, enterprise operators, and renters.
Maintain and evolve messaging across product tiers, segments, and lifecycle stages as the platform grows.
Lead end-to-end GTM strategies for new features and platform evolutions, from early discovery through launch and post-launch optimization.
Drive alignment across Product, Sales, and CS to ensure focused, timely, and measurable launches.
Define success metrics for each launch and own the post-launch retrospective.
Build and maintain a library of high-impact sales assets: battlecards, pitch decks, one-pagers, objection-handling guides, and customer-facing narratives.
Partner with Sales to understand where deals are won and lost, and build tools that directly address those gaps.
Ensure consistent messaging across all GTM motions, from SDR outreach to enterprise deal reviews.
Own Findigs' competitive intelligence program: monitor the landscape, analyze key players, and surface insights that sharpen our differentiation.
Translate competitive research into actionable positioning updates, battlecard refreshes, and strategic recommendations for Product and GTM leadership.
Conduct win/loss analysis to understand why we win and where we're vulnerable, and close those gaps.
Drive product marketing across the full customer journey: awareness, onboarding, adoption, expansion, and retention.
Partner with Customer Success to build campaigns and content that drive feature adoption, reduce churn, and create upsell opportunities.
Shape how customers experience value from Findigs through in-product messaging, lifecycle touchpoints, and customer communications.
Build and nurture relationships with key customers who can serve as advisors, reference accounts, and advocates.
Surface insights from customer interviews, win/loss conversations, and advisory sessions to inform positioning, roadmap, and GTM strategy.
Support the development of a Findigs customer community as a channel for advocacy, product feedback, and market research.
Positioning and Messaging
Go-to-Market Strategy and Launches
Sales Enablement
Competitive Intelligence
Customer and Lifecycle Marketing
Customer Advisory and Community
We'd love to hear from you if you have:
4+ years of B2B SaaS product marketing experience, ideally within complex platforms, vertical SaaS, or data-driven products.
A proven track record of leading end-to-end GTM strategies, not just feature announcements, but holistic platform launches with cross-functional alignment.
Strong messaging and storytelling skills: you can simplify complexity, build compelling narratives from scratch, and make technical products feel intuitive to buyers.
Hands-on sales enablement experience: you know what it takes to help a sales team actually win and you've built the assets to prove it.
An analytical mindset: you're comfortable using data from win/loss, pipeline, adoption metrics, and competitive research to drive decisions and measure impact.
Cross-functional leadership: you influence without authority, build trust fast, and keep teams aligned across Product, Sales, CS, and Marketing without bureaucracy.
Experience in real estate, PropTech, or adjacent regulated industries is a plus but not required. Intellectual curiosity and the ability to develop deep domain expertise quickly matter more.
Nice-to-haves:
Experience marketing to property managers, multifamily operators, or enterprise real estate customers.
Familiarity with AI-powered or data-driven SaaS products, especially those where the value proposition is speed, accuracy, or risk reduction.
Experience building a competitive intelligence program from scratch.
Background in a high-growth startup where you were the first or second PMM.
Experience with PLG (product-led growth) motions alongside a sales-led GTM.
How we work: AI at Findigs
Hands-on experience with AI tools in a professional marketing context, such as Claude, ChatGPT, Perplexity, or similar, used for research, content, strategy, or workflow automation.
Experience with or genuine curiosity about agentic AI tools such as Claude Code, Cursor, or similar, used to build lightweight internal tools, automations, or workflows without relying on engineering resources.
A track record of incorporating AI into your GTM process: competitive monitoring, asset generation, messaging iteration, or data synthesis.
A learner's mindset: you actively follow developments in AI tooling, experiment with new capabilities, and bring what you learn back to the team.
The Marketing team at Findigs is committed to the highest standards of AI-augmented work. We believe the best marketers today are those who combine strong strategic judgment with deep, practical fluency in AI tools. We're building a lean team that punches above its weight, and AI is a core part of how we do that.
This means using AI not as a shortcut, but as a force multiplier: for research, for drafting and iteration, for building internal tools and automations, and for staying ahead of a fast-moving market. We expect continuous learning and experimentation to be part of how you operate.
What we expect:
What we offer:
Location: We operate on a hybrid schedule (3 to 4 days in-office per week), with in-office days at our newly renovated NoHo office.
Mission-Driven Culture: A collaborative, high-impact workplace where we challenge each other to grow, innovate, and drive meaningful change.
Competitive Compensation: Competitive base salary, performance-based bonus tied to pipeline and revenue outcomes, and Pre-IPO equity. This role is built for someone who wants their compensation to reflect the impact they drive.
Generous Time Off: We trust our team to manage their own time and workload. That's why we offer an Unlimited Paid Time Off (PTO) policy, allowing you to take the time you need to rest and recharge. We also observe all-company holidays.
Wellness Perks: Health benefits, 401(k) matching up to 4%, monthly gym stipend, and lunch provided every day.
150000 - 170000 USD a year