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Marketing Director

Embroker

Embroker

Marketing & Communications
Remote
Posted on Tuesday, July 2, 2024

Who we are at Embroker

Embroker is the radically simple destination for industry-tailored commercial insurance. Our mission is to make it radically easier for businesses to get the right coverage at the best price. With a technology-first, customer-centric approach, Embroker is changing how businesses protect themselves, their staff, and their customers. In 2015, Embroker has raised over $150M in funding from leading fintech investors.

BASE SALARY $151,000 - $210,000 DOE

Embroker is a leading commercial insurance technology company revolutionizing the insurance buying experience for businesses. As we transition from a traditional sales-led approach to a dynamic product-led growth strategy, we seek a strategic and visionary Marketing Director to lead our marketing initiatives and drive our business forward.

Job Duties

  • Develop and implement a comprehensive marketing strategy aligned with product-led growth objectives, leveraging digital channels and traditional marketing methods to drive customer acquisition, engagement, and retention
  • Lead and mentor a team of marketers, overseeing campaign planning, execution, and optimization across digital marketing, content marketing, branding, PR, events, and other marketing initiatives
  • Collaborate with Product Marketing and Product Management to translate product features and benefits into compelling integrated marketing campaigns that resonate with our target B2B audiences
  • Partner closely with Sales and Customer Success teams to develop integrated marketing programs that support lead generation, conversion, and customer lifecycle management
  • Utilize data-driven insights and analytics to optimize campaign performance, measure ROI, and continuously improve marketing effectiveness
  • Stay abreast of industry trends, competitive landscape, and digital marketing best practices to identify growth opportunities and drive innovation in our marketing efforts
  • Ensure compliance with regulatory requirements and industry standards in all digital marketing activities, particularly in the highly regulated Insuretech sector
  • Perform other duties as assigned

Qualifications

  • Bachelor's degree in Marketing, Business Administration, or related field; or an equivalent combination of education and experience; MBA preferred
  • 8+ years of experience in digital marketing roles, with a proven track record of success in B2B SaaS, Insuretech, or related industries
  • Demonstrated experience leading and managing digital marketing teams
  • Deep understanding of digital marketing strategies, channels, and tools, including SEO, SEM, PPC advertising, social media marketing, email marketing, and marketing automation platforms
  • Strategic thinker with excellent analytical skills and the ability to translate data insights into actionable strategies and initiatives
  • Strong project management skills with the ability to manage multiple priorities and drive projects to completion in a fast-paced environment
  • Experience navigating regulatory compliance and legal considerations in digital marketing, particularly concerning data protection and privacy laws
  • Ability to work cross culturally on a global team
  • Prolonged periods of time sitting at a desk and working on a computer
  • Ability to perform at a high-level in a remote work environment

Our Values

The Embroker Pack lives by three core values that have taken us from an idea to a growing, well-funded player in the Insurtech space.

Pack First

We succeed and fail as one team. We optimize for what is best for our entire organization. We always assume positive intent.

Be All-In

We are 100% committed. We move fast and are proud of what we build. We attack challenges with relentless positivity.

Create Magic

We strive to amaze and delight at every touchpoint. We make our work fun through teamwork, play, and positive energy.

AT EMBROKER, EMPLOYEES COME FIRST. BENEFITS SUMMARY HIGHLIGHTED BELOW FOR US & CANADIAN EMPLOYEES.

US Employees

  • Medical - 5 plans to choose from including one with an employer funded HSA
  • Dental - Employer pays 100% of employee premium
  • Vision - Employer pays 100% of employee premium
  • Life and AD&D - Employer provided as well as additional voluntary
  • Short and Long Term Disability - Employer provided
  • Flexible Spending Accounts - Medical and Childcare
  • Accident
  • Critical Illness
  • Employee Assistance Program - Including dependents
  • Pet Insurance
  • 401(k) with Employer Match
  • Unlimited Flexible Time Off (Vacation)
  • Sick Time
  • 12-Weeks Paid Parental Leave
  • Work from Home Office Set-up Stipend
  • Paid Subscription for Wellable Wellness
  • Stock options

Canadian Employees

  • Medical
  • Dental
  • Vision
  • Life and AD&D
  • Long Term Disability
  • Employee Assistance Program

Additional portable insurance coverage is also available including:

  • Life
  • AD&D
  • Critical Illness

Additional benefits offered:

  • RRSP with Employer Match
  • Unlimited Flexible Time Off (Vacation)
  • Sick Time
  • Parental Leave with Salary Top-Up Program
  • Work from Home Office Set-up Stipend
  • Paid Subscription for Wellable Wellness
  • Stock options